The foundational principles of REAL Coaching℠ are derived from the International Coaching Federation (ICF)– the industry leading accreditation and certification organization for professional coaching standards.

In a world where anyone can call themselves a self-help or business “coach,” our alignment with ICF ensures that the REAL Coaches and REAL Coaching programs put the client’s development first. 

To uphold the professional standards associated with ICF and REAL Coaching℠, all coaches must meet pre-determined real estate qualifications and complete a REAL Coach certification process led by an ICF Certified Coach.

Click here to learn more about ICF and the science behind coaching: